Viksit Bharat Sankalp Yatra 2023
Mobile cinema that moves the message
We create a dynamic blend of cinematic storytelling, innovative high-visibility LED displays and engaging on-ground interactions. Our team specializes in designing, building and operating mobile theatre vans that deliver impactful government outreach and compelling brand narratives directly to local communities, markets and panchayats.
These mobile units are equipped with state-of-the-art technology, allowing us to present fascinating visual content that rings with diverse audiences. Through our immersive approach, we adopt meaningful connections and ensure that important messages reach individuals in an accessible and engaging way. Whether promoting social initiatives or enhancing brand awareness, our mobile theatre vans serve as versatile platforms for transformative community engagement.
Campaign Objective
The initiative aims to deploy high-impact mobile theatre and LED vans that serve as dynamic platforms for visually conveying key welfare schemes and campaign narratives. These mobile units will facilitate direct interaction with beneficiaries, allowing for immediate engagement and enrollment at the locations they visit. By strategically targeting hard-to-reach rural and urban areas, the initiative seeks to drive measurable awareness and understanding of various welfare programs.
This effort is a crucial component of the Viksit Bharat Sankalp Yatra, which strives to promote inclusive development and ensure that vital information reaches underserved communities effectively. Through attractive visuals and interactive sessions, the mobile theatres will not only educate but also inspire action among potential beneficiaries, ultimately contributing to the broader goals of the campaign.
Our Process: Personal, Strategic, Result-Oriented
We approach every mobile theatre deployment like a short film production — human, methodical and obsessed with outcomes.
Here’s how we work:
Real Campaigns. Real Impact.
Despite facing numerous challenges, ARC demonstrated remarkable resilience by achieving 100% operational consistency. We successfully maintained uninterrupted services throughout all 38 districts of Bihar. This persistent commitment ensured that every region received full coverage, highlighting ARC’s dedication to their mission and ability to navigate obstacles effectively.
Infrastructure variability
Inconsistent power and limited flat assembly spaces required generator backups and adaptable staging.
Language diversity
Multiple dialects demanded rapid localization of assets and live interpreters.
Permitting & local coordination
Different districts required bespoke permissions and stakeholder alignment, increasing pre-deployment liaison time.
Weather and terrain
Monsoon patches and rough roads forced contingency routing and reinforced vehicle builds.
Results & Achievements
Delivered high-clarity visual storytelling at scale, aligning with the Viksit Bharat Sankalp Yatra’s nationwide outreach model.Enabled thousands of on-site beneficiary interactions and real-time enrollments by combining film narratives with instant call-to-action. Demonstrated measurable reach through daily stop reports — turning film screenings into documented engagement touchpoints.
Nationwide Deployment with Strategic Coverage
Technology Meets Grassroots Engagement
Local Language. Local Connection. Lasting Recall.
Cinematic Storytelling for Real Impact
Real-time GPS Tracking & Reports Delivered
20+
Years Of Experinece
Conclusion
ARC Outdoor Media turns mobility into memorable storytelling — we don’t just show content, we create community moments that convert awareness into action. Ready to bring your message to the streets, panchayats and town squares? Let’s build the mobile theatre that moves people.