IFFCO Print Campaign 2024
33 Newspapers | English | Hindi | Regional Languages
In 2024, ARC Outdoor Media proudly executed a nationwide print campaign that celebrated IFFCO’s remarkable milestone — being recognized as the World’s No.1 Co-operative Society.
The campaign was conceptualized to highlight IFFCO’s journey of empowering farmers, strengthening rural India and representing the country’s cooperative excellence on a global stage. With powerful visuals and impactful storytelling, the campaign reflected IFFCO’s pride, values and vision.
Campaign Objective
To create large-scale visibility and emotional resonance around IFFCO’s global achievement while reinforcing its connection with farmers and cooperatives across India.
ARC Outdoor aimed to ensure that this message reached every corner of the nation — from metropolitan cities to rural heartlands — in a language and tone that every Indian could relate to.
Strategy & Execution
ARC Outdoor Media designed and executed a pan-India print campaign across 33 leading newspapers, carefully selected based on readership, circulation and regional influence. The campaign was rolled out in multiple languages to ensure inclusivity and authenticity.
Every creative layout carried a unified theme — celebrating India’s cooperative success story — while adapting regional nuances in tone, typography and imagery.
Impact
The campaign successfully reached millions through a strategic mix of regional and national newspapers. Enhanced the relationship with the farmer community by communicating in their native languages. Thoughtful selection of print partners maximized visibility and ensured a strong return on investment.
Nationwide Visibility
The campaign achieved extensive coverage, reaching millions of readers simultaneously through regional and national newspapers.
Emotional Connection
Strengthened the bond between IFFCO and its farmer community by communicating in their own languages.
Brand Reinforcement
Positioned IFFCO as a global leader with deep Indian roots, celebrating not just success, but shared pride.
Media Efficiency
Smart selection of print partners ensured optimal visibility and ROI.
Results & Achievements
The IFFCO print campaign emerged as a significant moment of national pride, striking a chord with every Indian linked to the fields of agriculture, development and the spirit of cooperative strength. Through this innovative campaign, ARC Outdoor Media demonstrated its expertise in strategic media planning and the importance of localized communication, effectively reaching diverse audiences across the country.
By harnessing a single, powerful concept, the campaign was able to create a profound nationwide impact. It not only highlighted the vital role of agriculture in India’s economic landscape but also underscored the collective strength of communities working together towards a common goal. The thoughtful execution of this campaign served to inspire and unify, reinforcing the values of cooperation and development that resonate deeply within Indian society.
20+
Years Of Experinece
Conclusion
The IFFCO print campaign became a moment of national pride — one that resonated with every Indian connected to agriculture, development and cooperative strength.
Through this campaign, ARC Outdoor Media once again proved its strength in strategic media planning, localized communication and delivering nationwide impact with a single, powerful idea.