BJP Bihar Campaign
Connecting Every Corner of Bihar Through Visual Communication
ARC Outdoor Media successfully executed one of the largest political outdoor campaigns in Bihar’s history — a 32-minute documentary-based LED vehicle initiative that travelled across every district of the state.
This ambitious project showcased the Prime Minister’s vision, governance and impact to millions of people—right at their doorsteps.
Spanning 30 days, the campaign involved 243 LED screen vehicles, extensive ground teams and round-the-clock tracking — making it a true example of strategy, coordination and execution at scale.
Campaign Objective
To educate, engage and inspire citizens of Bihar by showcasing PM Narendra Modi’s developmental journey through a high-quality documentary film, directly reaching audiences in villages, towns and cities across the state.
ARC Outdoor Media was entrusted with the massive responsibility of managing 243 LED screen vehicles that showcased a 32-minute documentary on Prime Minister Narendra Modi, beautifully portraying his journey, vision and remarkable achievements that continue to inspire millions across India.
Our Process: Personal, Strategic, Result-Oriented
We don’t do “one-size-fits-all.” Every campaign we run starts with understanding business, goals and audience.
Here’s how we work:
Real Campaigns. Real Impact.
Despite facing numerous challenges, ARC demonstrated remarkable resilience by achieving 100% operational consistency. We successfully maintained uninterrupted services throughout all 38 districts of Bihar. This persistent commitment ensured that every region received full coverage, highlighting ARC’s dedication to their mission and ability to navigate obstacles effectively.
Political and environmental obstacles in rural zones
Instances of vehicle obstruction and driver intimidation
Weather fluctuations impacting mobility
Technical breakdowns managed with backup vehicles
Results & Achievements
The campaign generated massive visibility for the BJP and strengthened its connection with grassroots audiences. Villagers, youth, and families enthusiastically attended the screenings, turning each display into a community gathering.
243 LED Vehicles deployed across Bihar
30 Days of Continuous Operations
20 Million+ Viewers Reached
1,000+ Screening Hours
Real-time GPS Tracking & Reports Delivered
20+
Years Of Experinece
Conclusion
The BJP Bihar Campaign remains a benchmark in India’s political advertising landscape — where technology met strategy and teamwork met purpose. ARC Outdoor Media Ltd. is proud to have powered this initiative, connecting millions of citizens with a message of leadership, development and unity.